Internet and Businesses Online

Outsourcing for Online Business Owners

Barbara
Written by Barbara

If you own your own online business, it may be time to start thinking about outsourcing various tasks. Some of the tasks that you’re performing now may not be the best use of your time. Instead, by outsourcing them, you can focus your attention on things you’re best at that directly impact the bottom line of your company.

Design

The process of creating a website that looks good. Typically it takes a very artistic kind of person to come up with a beautiful design.

HTML / CSS

Although often rolled into the design process as one package, they’re actually two different skills. The website coding process takes a different skill set and is also one that can be outsourced.

Content creation

If you run a content-based website and the content rests on your shoulders for creation, then at some point your ability to create content will be the bottleneck for your business. On the other hand, if you start outsourcing your content, you’ll be able to scale up your business and take your attention off a part of the business that’s both time and energy intensive.

Backlink building

The most fundamental aspect of SEO is building links. Yet the process of building links can be a very time-consuming process. Instead of doing it by hand, why not outsource it? What’s great is that this process can often be outsourced to people in India or the Philippines for no loss in quality of work. What may be costing you $30 an hour in time can be outsourced for $3 an hour or less.

Answering emails

If you tracked how much time you spend on your email, you may be very surprised at just how much time email really takes. It’s often a drain on both productivity and time. You can outsource the checking of your business and even personal email so you only read the most essential pieces of mail.

Customer support

Customers with questions, comments, feedback, praise, refund requests, etc. can all be helped by an outsource instead of by you. Just make sure you hire someone with impeccable English, as your customer service is a representation of you and your company.

Product creation

The creation of informational products, audio products, digital products and multi-media products can all be outsourced to a third party.

Sales letter writing

If you have great sales letter writing skills, you may want to write your own sales letters. On the other hand, if you’re not a pro copywriter, then finding someone with experience writing for your industry to write your copy is generally a great idea and will more than pay for itself.

About the author

Barbara

Barbara